Nutrition is Important

Part 1: Background

A: Misinformation

We do our best to keep things light hearted over here at Stone Jerky.

That being said, there are some topics that require a more heavy hand.

A brief background on why this is important:

Here on the internet, misinformation has a tendency to spread more far and wide than COVID-19. People like to hype things up and jump aboard the latest trend, particularly fad diets. On top of this, 99% of pet stores have sold out. The shelves in these stores are stocked with things which you should NEVER give to your dog... let alone spend your cold hard cash on. An example of this would be the Deer antlers sold alongside bones and other 'chew' style products. 

(If you didn't know, deer antlers are guaranteed to break your dogs teeth!)

B: Trendy Diets

Other viral trends, such as the raw food diet, have hidden consequences as well. Think about basic food handling safety: raw chicken gets its own cutting board and knife. Mixing this with food you don't plan on cooking is the on ramp to the Salmonella highway. I am not here to debate whether or not raw is good for the animal. Instead, simply illustrating that your dog has salmonella in their mouth. 

For example, let's say you feed your dog raw chicken. Now, 30 minutes later you begin to play fetch in the house with some toy. You throw, dog retrieves, repeat. 

 

Guess what just happened?

You have indirectly lathered your hands with your dogs saliva, and any residual salmonella. Where did the toy land before your dog retrieved it? Now that area may be contaminated too. 

It's easy for not-so-good things to become mainstream, at least temporarily.

Part 1: Background

a. Misinformation is bad

b. Beware trend diets

Part 2: Benefits of Stone Jerky

a. nutrient dense

b. clean 

c. safe

d. Value

Part 3: Dispelling myths

a. Kidney Failure

Conclusion:  

Part 2: Benefits of Stone Jerky

A: Nutrient Dense

It is no mystery that dogs need to consume a balanced diet. However, here is where the water begins to get muddy. Go ahead, and scour the internet and search for the best diet plan for your pet. You will find that literally zero people are in agreement over what is the ideal way to feed a dog. 

 

Guess what though? When deciding what treat to purchase, the decision is much less complicated. 

There are two things to consider.

1. How many ingredients are there? If this treat is calling itself jerky, any number higher than one is an immediate disqualification. The ingredient list translates to how manufactured and processed the product is. 

Consider for a moment that every single pet food (that doesn't totally suck) uses meat as its primary source of protein. This means chicken, beef, other poultry, fish, pork etc. are the foundation of the nutrition. Why would you put anything into a treat that isn't one of those?

 

2. Read the guaranteed analysis. In particular, check out the moisture rating on each product you examine. It is easy to understand what jerky is supposed to be: dried meat. Right? What if I told you the higher that moisture percentage goes, the more preservatives are required?

 

Compare the 10% moisture rating in all of our zero preservative jerky to that of any other brand. Then keep in mind that these dog treats are sold by weight. What is your theory as to why other companies go the preservative route?

One of the top selling brands on the largest internet pet store has a staggering 25% moisture content. For reference, we sell in a four ounce portion. If we went up to 25%, we could make over two bags worth of jerky from the same quantity of pieces. 

Back to the analysis, every percentage point of moisture takes away from the actual nutrient content of the treat. Our jerky ranges from 74% up to 83% protein content... That's a lot.

B: Clean

We are founded on the principal of doing it all ourselves. This means anything you ever see being sold on our website will be our own proprietary product. The result here is consistent quality. How else can you say skookum?

 

We use nothing but kitchen equipment and stainless steel furniture.

 

Our ingredients are the same you feed your family with, minus the seasoning.

 

Our OCD results in an immaculate work area at all points of the day. 

The best part? Our dishwasher is locked and loaded with Cascade Platinum. We don't mess around.

C: Safety

As a pet owner, you are responsible for everything your pet consumes. Sometimes your dog might eat the birthday cake you left on the counter, mistakes happen. Generally though, you actively pick what they consume. By choosing a pet treat that is nothing but clean pure meat, with nothing hiding between the fibers, it's easy to feel good about your decision. 

Part 3: Mythbusting

Jerky treats will give my dog kidney failure! 

Myth! This came to light in a time when most of the dog treats, jerky or not, came from China. If you didn't know, different countries allow different things to happen inside of factories. Chemicals, general work place cleanliness and ingredient sources (among other things) can result in the goods from a certain country being tainted. The result being the imported products assumed to be most likely responsible were pulled from the shelves. Learn more with this article from FDA.gov

The fact of the matter is that pure and clean chicken breast, sirloin beef or pork loin will never get your dog sick.

Manufactured in Huntington Beach CA, 92648

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